Important Information

Professional Standards & Code of Ethics 

The welfare of the dogs I work with is at the heart of everything I do. I aim to work honestly, professionally and compassionately, using evidence-led, reward-based methods that consider both the individual dog and the family they live with.

1. Welfare first
I will always consider the physical and emotional welfare of the dog. I do not use or recommend methods or equipment designed to cause pain, fear or intimidation.

2. The individual dog
Every dog is different. I will consider factors including learning history, genetics, environment, physical health, emotional state and the dog's individual needs when assessing behaviour and developing a training or behaviour modification plan.

3. Physical health and behaviour
Changes in behaviour can sometimes be associated with pain or other medical conditions. Where there is reason to suspect that physical health may be contributing to a behavioural concern, I will recommend veterinary assessment and, where appropriate, work alongside the dog's veterinary team. I do not diagnose medical conditions.

4.  Reward-based, evidence-led practice
I use reward-based training alongside an understanding of canine behaviour, learning and communication. My aim is not simply to stop unwanted behaviour, but to understand why it is happening and, where appropriate, change the environment, address the underlying motivation and teach the dog alternative behaviours.

5. Working with the whole family
Successful training needs to work in everyday life. I will consider the needs and wellbeing of the people as well as the dog and, where appropriate, involve members of the household in developing practical and achievable strategies.

6. Working within my professional competence
I will be open and honest about the limits of my knowledge and professional competence. Where a dog's needs fall outside my area of practice, I will recommend or refer to another suitably qualified professional.

7. No guarantees
Behaviour is influenced by many factors and no particular outcome can be guaranteed. I will be realistic with clients about what we are working towards and will not make promises about specific results or timescales that cannot reasonably be made.

8. Continuing professional development
I will continue to develop my knowledge and skills, keep informed of developments in canine behaviour and training, and critically evaluate new research, theories and training practices.

9. Professional conduct
I will treat clients with respect, sensitivity and without judgement. I will respect other professionals and their work while always putting animal welfare first.

10. Safety and professional responsibility
I will consider the safety and welfare of the dog, client, myself and the wider public when carrying out my work and maintain appropriate professional and public liability insurance.

These professional standards will continue to develop as our understanding of canine behaviour, welfare and training evolves.

Last updated: September 2026